Our Mission: Providing exceptional value
to credit unions nationwide.
Our History: It all began more than 30 years
ago with a promise to address the needs of credit unions. In less than three
years, Southwest Corporate had attracted more than a thousand members. New
programs such as share certificates, money market certificates, credit card
settlements, and security safekeeping were introduced. By 1979, Southwest
Corporate had eight full time employees. Read about Southwest Corporate today
In 1980, Southwest
Corporate met the criteria of a "banker's bank" and the standards of
the NCUA board, thus allowing approval by the Federal Reserves' Board of Governors
as a pass-through correspondent for credit unions. By 1981, Southwest Corporate
had topped the $100 million mark in assets. It asked members what they needed
and responded with a Corporate Share Draft program and longer-termed
certificates.
The continued introduction
of new services - such as a Funds Transfer System that provided an economical
and efficient way for credit unions to transfer funds from bank accounts to
Southwest Corporate - caused assets to top $500 million in 1982. Southwest
Corporate announced a plan with Western Union in 1983 to develop a new, fully
automated funds transfer program. Southwest Corporate was the only financial
institution in the country to offer the service, utilizing Western Union's
nationwide network of money transfer agents.
Still growing and
expanding, Southwest Corporate restructured its membership accounts in 1984 -
creating cash management funds and daily share accounts based on the level of
capital membership. And then, two years later, it restructured its image,
adopting a new logo and the Partnership & Performance theme.
By the mid-80s, the
technology age was beginning to emerge. Southwest Corporate introduced CUFS as
a means to let members access account information in an increasingly faster
paced, more complex environment. Member satisfaction could be measured as
Southwest Corporate surpassed the $2 billion mark in 1989. And with more than
30 full time employees, Southwest Corporate began offering Asset/Liability
Management Services to Arkansas, Louisiana and New Mexico in 1991.
During the early 1990s, a
decision was made to recast the corporate's investment advisory service as NIAS
(the Network Investment Advisory Service) to reflect the credit union network
status developed in serving 67 credit unions located across the country.
Dealing with an increasingly complex financial marketplace gave rise to
additional Southwest Corporate products and services during that time.
Southwest Corporate introduced CUFUND in 1992. It was the first time any credit
union was authorized to directly advise a mutual fund.
The mid-90s saw Southwest
Corporate turn 20 years old, and embark upon a period of dynamic change. In
short order, the corporate acquired the item processing division from the Texas
Credit Union League, moved its offices, and said good-bye to its longtime CEO,
John Arnold. Francis Lee, formerly of WesCorp, was selected to lead Southwest
Corporate into the next century. But first, Southwest Corporate had to prepare
for it.
While it began its work on
Y2K in 1995, formal plans were actually developed in 1998. But Y2K preparations
didn't dominate the entire landscape during the second half of the 1990s.
Southwest Corporate merged with the Oklahoma Corporate in 1997, the same year
that imaging services and a website were announced.
Those activities were
quickly followed by the introduction of a debit card program and of a
subsidiary known as Southwest Corporate Investment Services. The unveiling of
TranZact, an updated and enhanced version of CUFS followed.
With the new century, came
new challenges and increased complexity. Pick any point along Southwest
Corporate's timeline, however, and the same thing could have been said.
History, though, tells of the tests of time. Southwest Corporate has passed
those tests by staying true to the promise it made when it embarked over
30 years ago - address the needs of credit unions. For more information,
contact an Account Executive
at 800.442.5763.
Read about Southwest Corporate today